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| Belson Coutinho |
| Sr. General Manager - eCommerce & Innovations |
| Jet Airways (India) Ltd. |
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| Belson Coutinho is a highly accomplished digital marketing & eCommerce professional with over 19 years experience out of which sixteen years in airline management. |
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| Belson currently heads the global eBusiness and innovation strategy at Jet Airways and Jet Lite. |
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| With over 16 years of experience in airline business, Belson has managed key roles in loyalty marketing, product development and eCommerce with Innovation being a key driver. Belson has architected and implemented several large global eBusiness strategies leveraging technologies and digital marketing platforms most of which have been industry first in the country. |
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| His key role is to design and develop innovative strategies to enhance customer experience, brand engagement, increase direct sales and reduce distribution cost. Belson is responsible for web & IVR solutions, portal management, digital marketing, product design & development including mobile, IVR, self-service check-in, eTicketing, risk management, alternate payments and ancillary revenue. He is also responsible for Jet Airways’ global digital marketing initiatives including social media. |
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| Apart from his business and technical skills, people management, customer focus, and process improvements to achieve business efficiency with uncompromising quality is his passion. |
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| Belson is an active speaker at various Indian and overseas Digital Marketing, Social Media, Distribution and eCommerce events and have spoken at over 20+ summits and conferences across several countries. His is also an active participant in various common user groups. |
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