Mr. Kartik Jain joined ICICI Lombard in 2002 as Vice President and currently heads the Marketing and E-Commerce functions. While helping build ICICI Lombard’s brand strategy he has focused on innovative and cost effective branding solutions with an ‘RoI’ led approach to marketing communication. Kartik was also instrumental in developing ICICI Lombard’s online platform which was the first in the industry to offer instant electronic fulfillment of insurance policies. Prior to joining ICICI Lombard, he worked with KPMG Strategy Consulting in London and Mumbai managing projects in the telecom, consumer goods, shipping, real estate and media sectors. Kartik started his career with Cadburys in Sales and Marketing and has managed key brands including Eclairs, Perk and 5 Star. Kartik has completed his B.Tech from IIT Mumbai, his PGDBM from IIM Kolkata and brings a strong business orientation to his work and believes in differentiating through innovation.